About the Project

Summit 2020: Accelerate

Summit 2020 is an event by J.B Hunt Transport. Every four years focusing on one of three different themes: DISRUPT, ADAPT and for 2020 ACCELERATE.

Proxima Nova is the standard typeface for the company's identity and disrupting the type with opposite directions as well as slightly italicized, giving the illusion of movement creates a visual interest, while maintaining the brand of technology in motion to create a logo and follow an identity for the event.

Multiple signs for Summit were created and located on various buildings. With the concept of motion and introducing a new color palette for the event, conceptually conveying progress with engaging innovation and networking in its pattens and photography.

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