About the Project

Introduction by Alejandro Villagran

Introduction is my debut art exhibit with 13 pieces of fine art drawings of pop culture personalities.

Creating an identity for the show to best represent my work I stayed within a neutral and minimalistic color palette with simple type and an instance of magenta throughout the design of the promotional material.

For the advertisement of the show I created a series of social media posts including motion graphics, instagram stories and carrousels. Also created were flyers and a booklet for attendees and a website with the pieces on display photographed by me.

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